Celebrities have been related with beauty for as extended as their pictures could be printed. The original influencers, renowned actors and musicians have lent their faces (and hair and bodies) to numerous ad campaigns for beauty brands, and to this day, they nevertheless do, typically as exceptionally effectively-compensated “brand ambassadors.” But it appears, presently, becoming a beauty-brand spokesperson merely is not adequate for some of the additional aesthetically eager and ambitious celebrities. We are living in the age of the celebrity beauty brand.
Confident, we’ve watched as numerous celebrities have launched a fragrance or two or 25, but the 21st century — and particularly the final couple of years — has observed an unprecedented rise in makeup, skin-care, and hair-care businesses founded by renowned people who could not resist the lure of beauty entrepreneurship. Some have currently come and gone (try to remember Jessica Simpson’s Dessert Beauty?), although other people have established it is totally probable for a celebrity beauty brand to turn out to be a lasting market staple (i.e. Cindy Crawford’s Meaningful Beauty).
And in spite of the seemingly fickle nature of the genre and the fatigue that typically outweighs fan enthusiasm, celebrity beauty brands show no sign of slowing. We know of at least half a dozen confirmed to be in the operates, some by celebrities who have currently succeeded in a single cosmetic category and want to expand into one more. (Fenty Hair, any person?)
Right here, you are going to obtain the celebrities who presently have thriving beauty brands. Each and every one’s star merchandise are proof that a star’s name on the label is not a strong purpose to attempt — or not attempt — them for the reason that some critical investigation, science, and thoughtfulness went into these lines.
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