The Heritage production property has developed a trail-blazing precedent by joining hands with India’s celebrated ‘Recycle Man,’ Dr. Binish Desai to recycle its production waste and reduce its carbon footprint.
Producer Deepshikha Deshmukh who has purchased the Recycle man on board and has championed greener sets devoid of single-use plastics as significantly as attainable through the creating of films like Coolie No. 1 and Bellbottom says, “I was terribly anxious about what to do about the masks and PPE kits generated on sets. We wanted to take sustainability on our film sets to a diverse level and it is now superb to have Dr. Binish on board. He is an inspiring social entrepreneur operating on industrial waste recycling and management and he will guide us about the a variety of methods we can recycle and upcycle all of our production waste. Be it the building material that is utilised to make structures on sets, the plastic utilised, PPE kits and masks, or even the sediments of tea and coffee left behind in cups, we will make confident that we make eco-sensitivity a element of our projects .”
The sustainability and zero waste philosophy will be extended to even Pooja Entertainment’s offices and Dr. Binish will act as a consultant for the production property and on films, they make in the future. He says, “This is the initially time I am consulting a film production property. Pooja Entertainment’s vision and commitment to modify took me by full surprise and I am really excited to see what we can do and how we can bring a modify with each other. I have often stated that the idea of “waste” does not exist in Nature. Waste is generated by irresponsible human consumption and it is our job to sustainably get rid of it. This is why I founded my enterprise in 2016 that supplies expense-efficient eco-friendly technologies and options. I am really satisfied to be operating with Pooja entertainment and I feel, with each other we can initiate a good shift and begin a sustainability movement in the business.”
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